Sony Headhunts Nike Honcho to Help Build PlayStation’s Brand

Image: Push Square Sony has recruited Andrea Perez, a former honcho at Nike, to lead its PlayStation marketing initiatives. The ex-Global Vice President for Jordan Women’s will assume the role as Senior Vice President of Brand, Product, and Services marketing, where she’ll oversee campaigns relating to PS5, PSVR2, PS Plus, the PS Store, and much … Read more

Footage of orcas ganging up and killing great white shark suggests the food chain is shifting

“Killer whales are highly intelligent and social animals,” said Dr Simon Elwen, a study co-author, director of Sea Search, and a research associate at Stellenbosch University. “Their group hunting methods make them incredibly effective predators.” Great whites have long been the apex predator in the region, and conservationists are concerned that such a dramatic shift … Read more

Pokemon GO players discuss their frustration, Niantic’s strategy, and more

A Pokemon GO fan recently took to Reddit to discuss how Niantic’s sales strategy and marketing aren’t quite working. This user has shared some statistics regarding Niantic’s sales and marketing plans. It is clear that the overall revenue has been going down, and fed-up gamers are most likely the reason. The Redditor who made the … Read more

10 BEST Games like Spider-Man on PC

Spider-Man is sitting on number two on Sony’s best-selling games list, and rightly so. The game was unlike anything the open world genre has ever seen. It was an amazing, one-of-a-kind experience that had everyone in awe, and with the game coming to PC in just a few months, the hype behind Spider-Man is about … Read more

Conor Benn vs Chris Eubank Jr LIVE UPDATES: Fight POSTPONED after late Hearn bid, Benn BREAKS SILENCE, undercard OFF

Eubank calls on Jake Paul Chris Eubank Jr. has challenged Jake Paul to replace Conor Benn after their grudge match was axed. The boxing showdown was thrown into doubt on Wednesday as Benn failed a drugs test and so the British Boxing Board of Control pulled the plug and refused to sanction the bout. The … Read more

Celebrity supporters of controversial trans charity Mermaids gave it ‘unprecedented influence’

JK Rowling appears to have criticised celebrities, including Emma Watson, for helping trans charity Mermaids gain “unprecedented influence”. The author made the remarks in the wake of revelations that a trustee, Dr Jacob Breslow, spoke at a conference hosted by an organisation that promotes services for paedophiles who need professional help. Dr Breslow’s presentation appeared … Read more

Brazilian Regulator Approves Microsoft’s Activision-Blizzard Acquisition

Brazil’s competition watchdog, the Administrative Council for Economic Defense (CADE) has approved the Microsoft and Activision Blizzard merger without restriction, citing PlayStation’s already dominant position within the video game industry and Nintendo’s ability to compete without relying on franchises such as Call of Duty. In a long public filing, CADE touched on PlayStation’s portfolio of … Read more

Riot Games Addresses League of Legends Preseason 2023 Changes Being too ‘No Brain’

Riot Games revealed its upcoming League of Legends Preseason 2023 changes today. The update focuses on improving communication among players and making the game easier for new players, especially for junglers. Professional shoutcaster, Isaac “Azael” Cummings Bentley talked about how the changes were making him, “pretty nervous about the direction of added information”. Are League … Read more